I've spent 17+ years building online businesses and growing accounts and content has been at the center of pretty much all of them.
I've blogged before blogging was cool, built audiences across multiple niches, grown social accounts into the hundreds of thousands, created content that's reached millions, sold digital products through content and now work behind the scenes on content across Instagram, Facebook and YouTube.
I've also posted plenty of things I was positive would work... that absolutely died. So there's that.
After this long, the thing I'm really good at isn't following some magic content formula.
I can look at a business, an audience or an idea and see the story, hook, positioning or content opportunity that's easy to miss when you're the one staring at your business every day.
That's what you're borrowing for an hour.